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waze to democracy
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Agency … Nordpol+
Clients … waze
German Elections are just around the corner and people seem to lack political orientation more than ever. According to the forecasts, the far-right AFD will unfortunately become the second strongest party. Let's give the voters a direction together. Let's show them: WAZE TO DEMOCRACY
Every out of home asset becomes a real time navigation showing the route to your next polling station – without turning right. This marketing campaign can have a real social impact on election day in Germany (and establish the brand).
#notdonethat
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