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Patata.

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Agency … Accenture Song
Client … ALDI Nord
Production … 27km
Director … Arrigo Reuss

In 2017, Alexander Marcus went viral with his hit “Papaya” and became a true legend. His iconic sound and absurd style still characterize our music scene today. 17 years later, we decided to combine two classics. This time, Alex is not swimming in a murky lake, but sitting in fresh fruit and vegetables from ALDI. Enjoy 96 seconds of absolute absurdity. Join us in Patata, the land of the fresh.

Patata gained more than 23 million views only on TikTok and 100.000+ likes on Instagram.

+20K% comments
+387% channel reach
+750K earned media value
+150 articles

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