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The subtract experience.

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Agency … Accenture Song
Client … Warner Music CE
Production … neronero

In May 2023, we were asked to accompany Ed Sheeran's album release with a special exhibition in Berlin. His fans were able to immerse themselves in the artist's lyrics and emotional worlds.

With the help of visually stunning video projections and immersive sound installations “The Subtract Experience” brought the emotional songs to life in a unique way and simultaneously focused on the importance of mental health 💛

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