Change is a journey.

Wynken Blynken & Nod


With the introduction of "circular denim" H&M is promoting its own brand of sustainable fashion. We documented the process of change toward sustainability with an influencer campaign. Under the overall theme "change is a journey" our influencers shared their personal journey of change. H&M is certainly not there yet, but for them it is a step in the right direction.

© 2021 by Nils Frauendorf

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